Hridika is a Punjabi London based journalist, presenter, host and model, dancer and swimming teacher. With a captivating presence and a passion for storytelling, Hridika has graced esteemed platforms such as BBC Breakfast, Sunday Morning Live, and the acclaimed BBC documentary "Bhangra or Bust." She has also been featured in publications like i-D magazine, Selin, and Mob Journal, has carried out a number of celebrity interviews including the likes of Salman Khan, Denise Lewis and Colin Jackson, hosted her own TV show and docu-series as well as reported the commonwealth games, during her final year of undergraduate studies. Hridika's portfolio extends beyond media, having collaborated with renowned entities like Getty Images, and Bentley Motors. Hridika's journey into the world of journalism and media began while pursuing her undergraduate studies in Psychology and Marketing. Her profound curiosity led her to explore the intricate psychology of her South Asian community. Carrying out research studies delving into the impact of Eurocentric beauty standards on South Asians and the interplay of cultural and religious beliefs on their consumer behaviours. After going on to complete her MA in TV Journalism at City University, Hridika is on a mission to break boundaries and challenge taboos within South Asian culture. She is dedicated to curating unforgettable experiences and harnessing the transformative power of storytelling to amplify voices that deserve to be heard.